• by Larissa Faw , October 30, 2019

Mucinex is claiming to be the first OTC brand to partner with the TikTok video-sharing app to raise awareness among Gen Z for its Mucinex Nightshift product.

The #TooSickToBeSick Challenge invites teens to post one image as "Too Sick" -- meaning zombie-like and bundled up -- and another as "So Sick," as their glamorous Halloween-ready selves. Participants can pick a style from some of the brand’s creators or create their own, with the challenge running through Nov. 2.