As a clementine fan, I can see this must have been
one fun campaign. Clementeenies,
a new brand of clementines, is launching in the U.S. by way of Morocco. Omelet
teamed up with Dandrea Produce
family-owned business from New Jersey, to help name the fruit, create the branding and launch the fruit in BJ's, Food Lion, Giant, Safeway, and Shop Rite stores, to name a few. And Clementeenies are
marketed to everyone, not just kids. Most clementine brands come from drought-stricken California, unlike the East Coast-based Dandrea Produce. Check out a brand video here
. And, as the video states, it's great that the tiny fruit is launching in the winter. It might help those of us
allergic to cold weather get through the season unscathed.