Finance platform NerdWallet is relying on its in-house creative team to develop the new "You Deserve the Best" campaign that recognizes NerdWallet's fourth annual Best-of Award winners across a range of personal finance products, including credit cards, savings accounts, brokerage accounts, and mortgage lenders.
Media for the campaign runs across social, digital, and out of home channels, including a brand video to run nationally across Google, Facebook, Instagram and LinkedIn.
The OOH, managed by agency The Highland Effect, introduces NerdWallet's first-ever billboards, bulletins, wallscapes and bus wraps in Chicago, Delaware and New York, topped off with the brand's first-ever billboard in New York’s Times Square.
While NerdWallet has engaged with outside agencies in the past, and works with select shops on media buys, for this specific campaign they used their in-house team. Alison McGlone, head of brand, NerdWallet explains "our in-house creative team has an intimate understanding of how to position these otherwise confusing and complex financial products in a clear and compelling way. So we felt they were best suited to develop the creative for this campaign."
You can find out more about the winners here.