FTD's ProFlowers.com is coinciding with the Valentine's Day flower-sending surge with a new campaign featuring former NFL quarterback Troy Aikman.
The creative, developed with agency Pereira O’Dell, contrasts pretentious flower experts with Aikman to demonstrate how ordering flowers via ProFlowers is easy.
Some spots show Aikman surrounded by dozens of roses. He encourages others to “order like a pro” too, directing viewers to ProFlowers.com. The campaign runs across TV, online video, social, PR and digital.