• by Larissa Faw , January 29, 2019

Insurance brand Indiana Farm Bureau's new campaign will debut regionally during this year's Super Bowl and during the pre- and post-game shows to raise awareness about its services.

The creative, developed by Young & Laramore, contrasts life moments, like a man stating his romantic interests in his girlfriend with the girl discussing insurance. And walking through the mall with the family to get some food court pretzels is the wrong situation for considering adjustments to your coverage. The brand's existing “Stop Knocking on Wood” tagline remains in the new campaign.

The campaign appears across broadcast, digital, social, print and radio.