The Alzheimer Society of Calgary and Dementia Network
Calgary launched a 45-second spot that illustrates the cruelty of degenerative brain diseases on patients and their families.
A woman tells the story of her brother's time as a soldier in World
War II. As the soldier runs through a forest to dodge bullets, the woman has trouble remembering the man's rank and how injured he was. Present day, the woman is comforted by her grandson as she
rambles apologetically.
"Dementia takes more than memories," closes the ad, by Someplace Nice.