by Amy Corr on May 24, 10:00 AM
Buster Posey, catcher for the San Francisco Giants, gives pep talks to families who need them in a social media campaign for Esurance. An accompanying TV spot, "
Buster's In Control," features the catcher shaking things up during the commercial shoot. Filming on a baseball field is too obvious. Posey opts for a beach vibe, a sidekick and theme song. The first pep talk helps a dad installing a car seat.
He's frustrated, losing confidence, so, like any good catcher, Posey takes him to the side for a pep talk. The car seat …