• Burger King France Urges People To Eat For Pleasure
    Even at a young age, we eat first with our eyes, which can make or break a meal. Burger King France wants you to rediscover eating a meal because it tastes and looks good, not because you're hungry and you have to consume energy. There's shots of baby food that a kid won't touch, cafeteria slop, an overcooked dinner, a dare to eat a hot pepper and scorpion on a stick. What's not to love? The message: Burger King Whoppers are delicious, flame-broiled and look appetizing, if fast food is your thing. Buzzman ...
  • Buster Posey Gives Pep Talks In Latest Esurance Campaign
    Buster Posey, catcher for the San Francisco Giants, gives pep talks to families who need them in a social media campaign for Esurance. An accompanying TV spot, "Buster's In Control," features the catcher shaking things up during the commercial shoot. Filming on a baseball field is too obvious. Posey opts for a beach vibe, a sidekick and theme song. The first pep talk helps a dad installing a car seat. He's frustrated, losing confidence, so, like any good catcher, Posey takes him to the side for a pep talk. The car seat ...
  • Sheraton Hotels & Resorts 'Go Beyond'
    To celebrate its 80th anniversary, Sheraton Hotels & Resorts launched "Go Beyond," highlighting how far Sheraton associates will go for its customers. The debut ad features a fully clothed man diving into a body of water. His glasses come off, he collects his bearings and dives for something sinking. He's a Sheraton associate and he just rescued a young girl's stuffed animal. He is rewarded when the girl throws her bunny in the pool again. He's a hero who doesn't wear a cape. Side note: how about asking someone already in the pool ...
  • NEW! Duracell: The Battery For Camping, Gaming, Removing Ear Hair
    The original 'Wedding Crasher.' A chicken that poops popcorn? Let's launch!
  • NEW! Hint Books: For Adults Living At Home Who Need To Move Out
    I've never heard of The Kangaroo Generation, adults from 25 to 34 who still live with Mom and Dad. These "kids" don't leave the pouch, or home, until 100% confident in themselves. In Brazil, more kangaroos are staying at home, making for restless parents and a stagnant real estate market. ZAP, a real estate portal in Brazil, along with FCB Brasil, crafted the "Hint Books," a set of books for adult children that subtly drop hints to look for their own apartment. Books target three types of kangaroo adults: the ones who are waiting until ...
  • NEW! Toyota's Crash Test Dummies Look For Alternate Means Of Excitement
    Toyota vehicles are equipped with so many standard safety features that the reliable crash test dummies have become obsolete. The thrill-seeking dummies resort to finding alternate means to achieve adrenaline highs. The 90-second "New Gig" follows a crash test dummy as he recalls a time when he was in high demand, before Toyota's numerous standard safety features like lane departure alert and pedestrian detection. Nowadays, the dummy gets his rocks off by skydiving, being a CPR test dummy and moonlighting as a rodeo clown that charges the bull. "Overheard" illustrates that awkward ...
  • NEW! Helsinki's 'Men Of Rock' Statues Receive 3-D KISS Masks
    Public transportation gets a bad rap, so the Finnish National Railway company, known locally as "VR," decided to change consumer perception with a campaign that had nothing to do with trains and service. Looking to shed its vanilla reputation and currentize the Men of Rock statues that serve as advertising spokesmen, VR made sure that each of the four statues received KISS masks. Huge, 3-D KISS masks. Talk about going from 0 to 80 in six seconds. The stunt coincided with the iconic band playing in Helsinki a week after the masks went ...
  • NEW! Dos Equis' 'Most Interesting Man' Is Original Wedding Crasher
    Dos Equis launched its latest spot starring the new "Most Interesting Man in the World," and it appears that he's the original "Wedding Crasher." Sorry, Luke and Vince. MIM makes a memorable wedding entrance when he actually crashes the wedding in a spacecraft. My favorite MIM tidbits include his "eye contact technically counts as a first date" and "If there's an elephant in the room, it's because he brought one." Havas New York created the ad, running through summer.
  • Family Sees 'America' In Ad For Volkswagen Atlas
    The Volkswagen Atlas is the brand's first family-sized SUV built in America, so it's only fitting that Paul Simon's "America" is the tune played throughout a 90-second spot from Deutsch. Three generations of a family take a road trip to honor the recently departed family patriarch. Starting in New York, the family makes their way west, learning about their family roots and how Grandma and Grandpa first met. The spot ends with Grandpa's ashes scattered on a cliff overlooking the Pacific Ocean.
  • Chipotle Video Series Gets 'Real' With Comedians
    Chipotle is "As Real As It Gets" in a series of online videos that back the company's declaration to use only real ingredients. The campaign stars various comedians who get real when inside the belly of a Chipotle burrito. John Mulaney is the first comedian to enter the burrito. Mulaney shares his fears and a possible book title. Burrito tweaks said book title with options that are insulting, questioning the comedian's talents. If you can't stand the heat, don't step inside an all-natural burrito? Venables Bell & Partners ...
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