Even at a young age, we eat first with our eyes, which can make or
break a meal. Burger King France wants you to rediscover eating a meal because it tastes and looks good, not because you're hungry and you have to consume energy.
There's shots of baby
food that a kid won't touch, cafeteria slop, an overcooked dinner, a dare to eat a hot pepper and scorpion on a stick. What's not to love?
The message: Burger King Whoppers are delicious, flame-broiled and look appetizing, if fast food is your thing. Buzzman created the campaign.