Chipotle is "
As Real As It Gets" in a series of online videos that back the company's declaration to use only real ingredients.
The campaign stars various comedians who get real when inside the belly of a Chipotle burrito.
John Mulaney is the first comedian to enter the burrito. Mulaney shares his fears and a
possible book title. Burrito tweaks said book title with options that are insulting, questioning the comedian's talents. If you can't stand the heat, don't step inside an all-natural burrito?
Venables Bell & Partners created the campaign.
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