The Wall Street Journal and its agency The&Partnership are introducing the “Good Things Come To Those Who Don’t Wait" campaign to entice new subscribers.   WSJ is doubling down on domestic prospects with this nationwide campaign. The "pro-action" creative is designed to convey how the publication inspires both subscribers and aspiring leaders. The campaign kicks off with “The Runner,” a film airing nationwide on TV, cinema, social and online, that depicts a woman so driven by ambition, she has never stopped moving from birth.  With gender equality a hot topic, the spot made a conscious effort to represent women both in …

BMW and agency KBS are promoting the German car maker's certified pre-owned vehicles and the new unlimited mileage warranty with the "You’ll Never Want to Stop Driving” campaign. In intentionally over-the-top ads directed by "Master of None"'s Eric Wareheim, a car becomes a comedic character to show how drivers never want to stop driving, even for weddings, romantic walks on the beach or football games. “BMW drivers are known for their extreme love of driving," says Socrates Papazoglou, group business director, KBS. "So it only makes sense that unlimited driving would lead to a more humorous and …

Stein Mart is supporting its new mobile fitting tour with a national ad campaign featuring the tagline: "Saving is a beautiful thing."

Drain Strain is partnering with Bluetone Marketing & PR and Disrupt by Design Productions to raise awareness for the shower cleaner brand as two new products become available to customers via IndieGoGo.

SodaStream and its agency Blue Water are teaming with fitness guru Jillian Michaels for an informercial to tout the beverage maker's "hydration benefits."

Chambord and its agency Mistress are introducing the black raspberry liqueur's first out-of-home (OOH) campaign to coincide with the holiday season.The creative appearing across NYC metro buses features a lively holiday scene with lots of Chambord flowing and the message 'Clink Clink with the Chambord Royale.’  The campaign is part of the brand’s broader global effort, dubbed,  ‘Because No Reason’ that invites consumers to "turn ordinary moments into extraordinary occasions."“As a brand with a digitally-led marketing strategy, we’re thrilled to launch a campaign that goes back to advertising roots, in a popular destination for consumers during the season, and during …

SunTrust Bank’s LightStream is erecting a forest in NYC's Times Square to illustrate how the online lending division "makes dreams come true." The company has planted a tree for every loan it finances, adding up to more than 1,000 acres of trees planted since 2013.  Developed with Digital Domination, EventPermits, Cookerly Public Relations, and set designer Kory Diskin, the "Forest of Dreams" activation will be staged October 18 with live trees and rescued animals right in the middle of Times Square. Visitors can have their photo taken against a forest background which may be shared on a Times Square billboard. The …

Prestige Brands' Orabrush and its agency True North are introducing a web video campaign to humorously educate viewers that 90% of bad breath comes from a dirty tongue. "[The] idea was, what is the visual impact of bad breath?” says Albert Hwang, vice president of over-the-counter brands, digital, and shopper marketing, Prestige Brands. The "Breathtaking" creative doesn’t show gunk, slime, or tongues at all. Instead, the ad campaign centers around bad breath’s effect from the point of view of the perpetrator. "We see attractive lovers, who have their romantic moments spoiled by the viewer’s dirty tongue," says Tom Goosmann, chief …

The tourism board of Greater Fort Lauderdale is spending extra ad dollars to dispel negative perceptions of the recent hurricane's impact on South Florida. The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) will spend $1 million in key feeder markets in the Northeast, Midwest, Texas and California on social media channels, radio, and television during the winter to let people know this area is open for business. The organization is also rolling out its 2018 marketing plans, bolstered with an increased media spend of $5 million -- 25% more than the previous year, with at least 60% of this …

As attention has turned to Puerto Rico's recovery from Hurricane Maria, 22squared's Tampa office and media vendor Lamar want people to remember Hurricane Irma, the largest Atlantic storm in recorded history.  The "Irma Gives Back" advocacy campaign features outdoor billboards appearing on donated media space in Fort Myers, one city particularly ravaged by the storm. The two agencies collected and reused storm-damaged vinyl to develop messages of hope and encouragement as well as direct volunteers to IrmaGivesBack.org, where they can donate money or time via Volunteer Florida.  22squared employees donated their personal time to hand-craft the entire initiative, …