• Sally Hansen Launches First Brand Campaign
    Coty is introducing the first-ever brand campaign for Sally Hansen, which suggests a world made for and by women. Media planning was provided by Zenith. Developed with agency Anomaly, the "Self-Made Beauty" platform includes the "Shetopia" film that features self-made CEOs, business leaders, bloggers, advocates, and athletes who are advocating for a more equal world. The film flips common stereotypes to introduce a corporate culture in which men are fighting for better representation, older women are dating younger men and female athletes are playing on teams alongside men. Have a look here. Anomaly created the …
  • Scotch Brand The Balvenie Introduces First National TV Spot
    The Balvenie and agency Red Tettemer O’Connel + Partners are introducing the Scotch whiskey brand’s first national TV campaign to promote a web series that the brand has produced in partnership with chef Anthony Bourdain called "Raw Craft with Anthony Bourdain." The series is entering its third season. The new 30-second Balvenie commercial airs Sundays on CNN, the same day that Bourdain's CNN show "Parts Unknown” airs. The spot will air for eight weeks this fall. This strategy is designed to bring the web series to a wider audience beyond the YouTube channel that it plays on, says Greg Levine, …
  • Audi's New Global Campaign Kicks Off in Norway
    Audi is rolling out its new global campaign starting with Norway, the first country where customers can pre-reserve the fully electric vehicle Audi e-tron. Developed with creative agency POL and Swedish artist Anne-Li Karlsson, ads include a 3D model that is designed to take viewers through the streets of an envisioned urban future. Have a look here. The spot runs across TV and online video networks. Audi is working with several agencies for the global rollout. No word yet however on whether the creative idea breaking in Norway will be used in other countries.
  • Stomping Out Bullying
    The group Stomp Out Bullying and its agency, Flint & Steel, are raising awareness for the 10th anniversary of the Blue Shirt World Day of Bullying Prevention, which is today.   The “Bullying Is History” public service announcement creative was filmed at a real school with real students to spark authentic reactions. A teen dressed as an 18th century historical figure teases students about ending bullying. "Rather than a canned response, the students’ legitimate aversion to our ‘out-of-time’ bully demonstrated the general condemnation of bullying more than any scripted reaction ever could," said the agency. The PSA has been …
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