• by Larissa Faw , October 2, 2017

The group Stomp Out Bullying and its agency, Flint & Steel, are raising awareness for the 10th anniversary of the Blue Shirt World Day of Bullying Prevention, which is today.  

The “Bullying Is History” public service announcement creative was filmed at a real school with real students to spark authentic reactions. A teen dressed as an 18^th century historical figure teases students about ending bullying. "Rather than a canned response, the students’ legitimate aversion to our ‘out-of-time’ bully demonstrated the general condemnation of bullying more than any scripted reaction ever could," said the agency.

The PSA has been distributed to more than 1,000 media outlets nationwide and runs across Creative Media Technologies Taxi screens throughout the country. 

Retailer Hollister Co. serves as the sole provider for the limited-edition blue shirts.