BMW and agency KBS are promoting the German car maker's certified pre-owned vehicles and the new unlimited mileage warranty with the "You’ll Never Want to Stop Driving” campaign.
In intentionally over-the-top ads directed by "Master of None"'s Eric Wareheim, a car becomes a comedic character to show how drivers never want to stop driving, even for weddings, romantic walks on the beach or football games.
“BMW drivers are known for their extreme love of driving," says Socrates Papazoglou, group business director, KBS. "So it only makes sense that unlimited driving would lead to a more humorous and eccentric place."
The spots will run on broadcast and digital channels.