The Wall Street Journal and its agency The&Partnership are introducing the “Good Things Come To Those Who Don’t Wait" campaign to entice new subscribers.
WSJ is doubling down on domestic prospects with this nationwide campaign.
The "pro-action" creative is designed to convey how the publication inspires both subscribers and aspiring leaders. The campaign kicks off with “The Runner,” a film airing nationwide on TV, cinema, social and online, that depicts a woman so driven by ambition, she has never stopped moving from birth.
With gender equality a hot topic, the spot made a conscious effort to represent women both in front of and behind the scenes. The spot was directed by Ellen Kuras, a producer with The Corner Shop. Kuras made sure that the female protagonist in the spot felt "authentic, likable, relatable and inspiring."
Have a look here.
This film is supported with OOH media placements as well across social media via #dontwait hashtag.