United Airlines and its agency mcgarrybowen New York are introducing the first-ever campaign to incorporate live traffic data dynamically to inform New York travelers about the accessibility of New
Jersey's Newark airport. Media agencies are Kinectic and MEC.
In 2015, United shut down its JFK operations and made a $120 million renovation to Terminal C at Newark, making the NJ airport the strongest single hub for the airline in the New York region. Some 41 million passengers fly from Newark each year, with over 28 million alone on United flights.