High Brew Cold Brew Coffee and experiential agency OutCold are launching the beverage brand's first comprehensive campaign beyond OOH billboards. The #HighRoadTour mobile tour will cover an estimated 16,000 miles over a 22-week tour and visit various festivals, trade shows and grocery stores in 33 markets. The adventure features a redesigned red and silver 1952 Continental Trailways bus that has been transformed into an immersive mobile coffee sampling experience. The interior features an air-conditioned “Vintage Diner” with booth and bar stool seating, charging stations and a reach-in cooler filled with High Brew Coffee, while the exterior footprint will host a …

The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness of the nonprofit organization. Developed with Nail Communications, the creative demonstrates how unfair it is for all of us to depend on "someone else" to donate life-saving blood. The spots show that "Someone Else" is actually just one guy -- who lives in Warwick, RI. In addition to TV spots, the campaign includes radio, billboard, print and social media.  The dedicated site HelpSomeoneElse.org further introduces this lone donor and features information about …

Pernod Ricard is promoting its Malibu coconut-flavored rum brand with the “101 Days Of Because Summer” campaign.  The goal is to  get fans to participate in new and exciting experiences to live their most spontaneous selves throughout the summer. This multi-faceted initiative involved a number of agencies including Collectively, 360i, Legacy, Ketchum and IMG Live are all participating in the #BecauseSummer activation, with additional support from Catapult and Debrain. The project kicked off with a partnership with social media influencer The Fat Jewish through a Snapchat custom filter that invited Americans to recreate their own slow motion beach runs to …

KFC and space flight company World View are raising awareness for the chain's Zinger chicken sandwich by sending it to the stratosphere in a World View stratospheric balloon. (The company intends to take people on such flights later on). The stunt was concepted by Wieden + Kennedy, with support from MediaMonks, Mediavest | Spark and Edelman. It follows the introduction of the KFC’s spicy Zinger Chicken sandwich into the U.S. a couple of months ago with the support of ads featuring Rob Lowe, the newest celebrity Colonel Sanders making a grand speech about space flight dressed in astronaut garb. The …

Sony Mobile and TMW Unlimited are supporting the Xperia XZ Premium smartphone by leveraging social media influencers such as Matthew Perks to help spread the word. The creative documents ways to use of the new phone in creative ways like creating content of statues being hit with paint-filled balloons, with the results seen through the eyes of a child. ‘Balloons vs Cacti’ captures the action as kids watch on through the device’s crisp and colorful 4K HDR display as the balloons descend on their collision course. The global campaign includes TV spots across the UK, France, Poland, Sweden, Denmark, …

General Tools has launched integrated national Father’s Day campaigns for their new Laser Tape Measure and app-connected ToolSmart product line. Both campaigns were created by Brooklyn-based agency The BAM Connection.  The Laser Tape Measure campaign, targeted at the “Do-It-Yourself” market, includes 3 TV spots, multiple animated banners and a host of social posts. “These guys have some really cool tools,” said Rob Baiocco, CCO of The BAMConnection. “We tried to let the tools speak for themselves and show how truly cool they are in action.”  The ToolSmart campaign, also targeted to DIYers but also to pros, consists of similar components and carries the tagline, “Finish the job. Smarter.” Each tool …

Online home furnishings company Hayneedle is launching its first national campaign. Developed with AOR VSA Partners, the “For The love Of  Home" campaign creative makes the pitch that everyone’s home should be a place of comfort and happiness that’s achieved with the right furnishings (ie. quality not quantity).  Spots contrast the often dreary and humdrum daily work routine with the pleasure derived from sharing a well-outfitted home with family and friends.  The media buy includes :15, :30 and :60 variations of  TV spots debuting nationally on networks such as ABC, NBC, FOX, HGTV, Bravo, BBC America, and Food Network. …

Clorox's Renew Life and its new AOR FCB Chicago are launching the probiotics health brand's first advertising campaign. Unlike competitor brands that focus on symptom management and negative perception, the creative is tapping married Hollywood couple William H. Macy and Felicity Huffman to educate people -- especially Millennials -- on the importance of gut health. Huffman appears as the campaign's spokesperson while Macy lends his voice to two videos, including the launch anthem video featuring real people and the inspiring things they do every day, both ordinary and extraordinary, that take “guts.”  Campaign elements include four :15 and :30 videos …

Universal Pictures is promoting "Despicable Me 3" (out June 30) with 3D toppers on New York City taxis, said to be a first.  Developed with Kinetic U.S., the movie promotion introduces 3D-Minion characters on top of 600 taxis, a connection that matches the character's color with yellow, the color of NYC cabs. There are also an additional 600 standard Minion-themed taxi tops driving throughout the city through August 2.   This massive presence is unique for taxi advertising, says Kinetic. Clients typically purchase around 300 to 900 Taxi Tops per campaign, reaching about 25% to 75% of the market.  Kinetic, however, wanted …

Earlier this year gyro Chicago won the U.S. AOR for global tax and audit giant Grant Thornton. Now the agency is out with its first campaign for the new client with the theme “Status Go.”  Ad copy in the effort proclaims, “Status quo limits you. Status Go lifts You. Welcome to Status Go.”  Accompanying graphics in one ad presents push me-pull you-type imagery that combines a jet plane, the “go” part of the idea with an anchor representing the limiting status quo. In another, a rope pulls back a runner in a race.  According to …