Online home furnishings company Hayneedle is launching its first national campaign. Developed with AOR VSA Partners, the “For The love Of Home" campaign creative makes the pitch that everyone’s home should be a place of comfort and happiness that’s achieved with the right furnishings (ie. quality not quantity). Spots contrast the often dreary and humdrum daily work routine with the pleasure derived from sharing a well-outfitted home with family and friends.
The media buy includes :15, :30 and :60 variations of TV spots debuting nationally on networks such as ABC, NBC, FOX, HGTV, Bravo, BBC America, and Food Network. The campaign will also include print, digital display and digital radio components.
As part of the platform's social advocacy efforts, the Hayneedle products used in the making of the TV spots were donated to Operation SafeHouse -- an organization dedicated to providing safe shelter for youths in crisis.