KFC and space flight company World View are raising awareness for the chain's Zinger chicken sandwich by sending it to the stratosphere in a World View stratospheric balloon. (The company intends to take people on such flights later on).
The stunt was concepted by Wieden + Kennedy, with support from MediaMonks, Mediavest | Spark and Edelman.
It follows the introduction of the KFC’s spicy Zinger Chicken sandwich into the U.S. a couple of months ago with the support of ads featuring Rob Lowe, the newest celebrity Colonel Sanders making a grand speech about space flight dressed in astronaut garb.
The Zinger Stratollite launch window opens on June 21and is set to last for four days. KFC is supporting the activation with behind-the-scenes video interviews and images as well as a platform that tracks the eventual flight path.