• NEW! Betterment Undergoes Birthday Makeover
    Betterment is revealing a brand makeover to coincide with the financial platform's seventh birthday. Developed with agency Red Antler, the makeover includes a redefined brand identity, photos, online advertising, social media profile and ads, as well as video production. The concept is designed to "empower" users to better manage their financial lives. When Betterment was launched in 2010, the platform was positioned as the first "robo-advisor" service. Now, Betterment says it is removing financial jargon from marketing and advertising copy. The changes made were sparked by research which found that regardless of income or age, financial jargon irked customers.   ...
  • NEW! Fun Facts From Seattle Aquarium
    Seattle Aquarium and its agency Copacino+Fujikado (C+F) are launching the fourth edition of the Fun Facts campaign to raise awareness for the public waterfront destination. The creative is designed to appeal to both parents and children by pairing fun facts with hand-drawn, bright, images.  One fun fact:The eggs of an octopus are the size of rice. Also, did you know that harbor seals don’t chew their food?  Some of the ads use a “Breaking News” theme to riff on the sensationalized 24/7 cable news cycle. The media buy includes transit, spot radio, NPR, Pandora, online banner ads, and SeattleTimes.com as ...
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