• by Steve McClellan  @mp_mcclellan, June 1, 2017

Seattle Aquarium and its agency Copacino+Fujikado (C+F) are launching the fourth edition of the Fun Facts campaign to raise awareness for the public waterfront destination.

The creative is designed to appeal to both parents and children by pairing fun facts with hand-drawn, bright, images.  One fun fact:The eggs of an octopus are the size of rice. Also, did you know that harbor seals don’t chew their food? 

Some of the ads use a “Breaking News” theme to riff on the sensationalized 24/7 cable news cycle.

The media buy includes transit, spot radio, NPR, Pandora, online banner ads, and SeattleTimes.com as well as pre-roll through a programmatic partner.