• by Steve McClellan  @mp_mcclellan, June 5, 2017

Earlier this year gyro Chicago won the U.S. AOR for global tax and audit giant Grant Thornton. Now the agency is out with its first campaign for the new client with the theme “Status Go.” 

Ad copy in the effort proclaims, “Status quo limits you. Status Go lifts You. Welcome to Status Go.” 

Accompanying graphics in one ad presents push me-pull you-type imagery that combines a jet plane, the “go” part of the idea with an anchor representing the limiting status quo. In another, a rope pulls back a runner in a race.  According to the agency, the ads are designed to illustrate what Grant Thornton is fighting for so its customers can break free from the status quo and move forward with confidence. 

The integrated effort includes print, digital, and content marketing.