• by Larissa Faw , January 15, 2020

UK’s This Girl Can initiative promoting physical wellness is celebrating its fifth anniversary with a new campaign recognizing women of various shapes and sizes.

The creative, developed by FCB Inferno, intermixes tightly edited clips of females engaged in activities ranging from swimming and dancing to boxing and lifting weights, all alongside an upbeat dance mix.

The TV spot is supported by an OOH as well as digital and social media, including a series of content films to highlight women featured in these ads.