Geodis Attempts To Decode Its Purpose

Geodis’ new advertising campaign is designed to help clarify what exactly an “international logistics company” does for others.

The “Keep Rising” creative, developed with VMLY&R France, starts off in a suburb garage before following three Millennials as they build up a business and eventually work in a tall skyscraper. The overall message seems to suggest Geodis helps companies and their founders “grow.” Reuben and the Dark’s “Hold Me Like  A Fire” serves as the ad’s theme song.

The work runs across TV and digital media in Europe, the U.S., and China.

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