Right Twix Knows What The Left Is Doing

Twix is introducing the candy brand’s newest variety, Cookies & Creme, with a campaign from BBDO that incorporates the ongoing storyline of two competing Twix factories, Left Twix and Right Twix. 

The nationwide launch includes TV, print and online advertising, PR, in-store promotions, influencer engagement, events and social media. 

In February, fans will be invited to experience how the factories make the Left and Right Twix Cookies & Crème via a Snapchat Portal Lens.

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