• by Steve McClellan  @mp_mcclellan, January 6, 2020

Credit Union PenFed has launched a new ad campaign called “Better Together” that positions its offering as a unique blend of credit union benefits (attractive rates and community focus) with large financial institution advantages (convenience and accessibility).

The work is from PenFed ad agency White64.

The campaign breaks today on broadcast TV, radio, print, digital, and OOH in the Washington, D.C. market before expanding to markets in Texas, Florida, California, and Puerto Rico later in the month.

The creative invites consumers to think about the notion of “better together” as it relates to other things in life.  At a product level, the campaign promotes PenFed’s checking and premium online savings, credit cards, mortgages, auto loans and personal loans and the benefits of bundling products together to provide superior value.