Women In Sports Are 'Here To Stay'
- by Fern Siegel , August 3, 2023
To highlight the Women's World Cup, Minute Media kicked off an OOH campaign called "Here to Stay."
Working with the Urban Act agency, it runs through August 7 and sends a strong message that women in sport demand visibility and equitable coverage.
Running in both New York and London, creative features a proactive phrase about where "women belong" to underscore they deserve the same platforms, authority and treatment as men in sports — on or off the field.
The campaign has roughly 2,500 ads (1,000 in London, 1,500 in NYC) posted in the following neighborhoods: In Manhattan, SoHo, Greenwich Village, East
Broadway, Upper East Side and the Meatpacking District. In London, ads run in Shoreditch, Soho, Mayfair, Marylebone, Knightsbridge and Kensington.
The work spotlights the women who are making real change
in sports and paving the way for a fairer playing field.
The creative also features a CTA and QR code that leads the viewer to the Women's World Cup landing page and presents
viewers with three editorial pieces The Players' Tribune, 90min and FanSided addressing coverage of female soccer players at this year's Women's World Cup.
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