• by Amy Corr  @MediaPostOTL, August 27, 2014

Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school. In one video, a girl decked out in the latest stylish gear walks through gym class, causing a boy climbing a rope to lose his grip and fall on top of his friend. See it here. A brother and sister walk their driveway like it's a runway en route to their first day of school. Watch it here. "Trampoline" might be my favorite. A girl primps for her first day back, and a teen on a trampoline does his best to catch a glimpse of her in action. See it here.