I'm so happy the "Got Milk"
tagline is back for the California Milk Processor Board
. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion"
begins with a young girl drinking juice at the grocery store. She's approached by a frumpy, run-down woman. Kidnapper? No, it's her future self because she didn't drink milk as a kid. Once the present
version of the girl starts drinking milk, her future version does a 180, becoming a world-class, medal winning track and field athlete. Seeing this, mom fills her grocery cart with milk. See it here
. "Brave" is a bit more serious. The voiceover is a young boy, telling his mother that he's afraid to drink his milk and go to sleep
because he's afraid of the dark. Mom asks the boy to name people who make him feel brave and he mentions firemen because they rescue people from burning buildings. While this conversation takes place,
the adult version of this boy, now a fireman, rescues a young child from a burning building. "What you say with a glass of milk lasts forever," closes the ad, seen here
. Goodby Silverstein & Partners
and Grupo Gallegos
collaborated to create the campaign