• WPP's Fitch creates Miele's First Retail Experience Space
    The Toronto-based storefront serves as a series of "playful, interactive spaces" where visitors can test the brand's kitchen, laundry, and floor-care appliances.
  • 'Highly Likeable' Quaid Stars In First TV Spot For Esurance
    Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen commercial role. Developed with Leo Burnett Chicago, the "Surprisingly Painless" creative shows Quaid breaking the fourth wall to acknowledge he is in a commercial to speak to viewers about the online insurance provider's services. At one point, he claims the brand hired him because he is "highly likeable."  The new brand positioning and tagline debuts Aug. 20, running across television, streaming audio, digital, and social media. It also serves as the end of the relationship for long-running voiceover actor John Krasinski.
  • NerdWallet Highlights Its Expanding Expertise In New Campaign
    Creative shows people in various financial-like situations, such as contemplating a new car purchase, while a voiceover commands them to "Turn to the Nerds."
  • New NFL Fantasy Football Spots From GS+P
    NFL Media, comprised of NFL Network and the League’s digital properties, is supporting the upcoming season with new spot featuring Rams star Todd Gurley and Radiers quarterback Derek Carr explaining how NFL.com's fantasy football platform is a tad easier than actually playing the real game.  The ad with Gurley features a man being attacked by a blocking dummy.  In a separate ad, Carr is seen telling viewers about the game's fantasy football options as opposed to the real game's playbook. In his spot, he sits alongside an overwhelmed regular guy as …
  • Good News, Bad News For Sir Charles In New DraftKings Campaign
    DraftKings is introducing its first celebrity spokesperson, Charles Barkley, to support the gambling platform's new Sportsbook.
  • Beat Goes On As Tampico Partners With New Dreamworks 'Trolls' Series
    Tampico Beverages is partnering with DreamWorks to support the entertainment brand's new Netflix series, Trolls: The Beat Goes On. Macias Creative designed the creative for the campaign, while Roar Media is managing the digital marketing, as well as online and social media advertising.  The campaign leverages the beverage brand's official Instagram page by introducing the "Tampico Flavor Hunt" online game where players find hidden branded Tampico multi-pack beverages within a Troll Village. Although the game is designed for families, those over age 18 are asked to leave a comment for the chance to win a $100 Netflix gift card …
  • MARC Marks Warhol's 90th
    MARC USA recognized artist Andy Warhol's 90th birthday on August 6 with a special activation on behalf of client the Andy Warhol Museum. While locals celebrated his milestone year with a gravesite party, the Museum and agency purchased 90 cases of Campbell's Soup — 1,080 cans — to donate to the Greater Pittsburgh Food Bank.  MARC also adorned the pallet of soup cans with a giant card to show further appreciation for one of the city's most famous residents. The card stated, "It's my 90th birthday, but I wanted you to have the gifts."   The …
  • Cheap Date: Bumble, HBO "Stay Home" Activation
    HBO and dating app Bumble, along with agencies Mekanism and Giant Spoon, are uniting to launch the "Stay Home to the Movies" activation in New York City in August. Mekanism has worked as HBO’s creative agency since 2016 and HBO brought in Giant Spoon in to lead production of the project. The experience transforms a landmark Manhattan Brownstone building into five screening rooms where invited Bumble members and their plus-one will enjoy select HBO movies, including "Wonder Woman," "Girls Trip," "Back to the Future" and "Devil Wears Prada." Mekanism's David Horowitz says the campaign derived from the "relatable truth" that …
  • State Farm Debuts Campaign Aimed At Asian-Americans
    The media buy appears both in English and in-language across Asian print and digital platforms. Some targeted broadcast ads will air as well.
  • Pier 1's New 'This Is Me' Platform
    Shifting away from shilling products and discounts, Pier 1 and agency Droga5 are rebranding the retailer with an emotionally driven campaign that focuses more on why the consumer purchases furniture and the retailer's dedication to bringing unexpected products, value and inspiration to meet the needs of today’s home decor enthusiasts. The creative shows a diverse base of shoppers — including tattooed women, two men, and older women — alongside modern furniture displayed in a desert setting. A voiceover speaks to how "moms" make a home and it's "not four walls."  Have a look …
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