Personal finance website NerdWallet has launched a new campaign highlighting its expertise in saving accounts, mortgages, auto loans and investing. Previous efforts highlighted the company’s advice about credit cards.
Developed with agency Argonaut, the "Turn to the Nerds" creative shows people in various financial-like situations,
such as standing in front of a new house or contemplating a new car purchase, while a voiceover commands them to “Turn to the Nerds.” Later, the ad features a person sitting in front of a
computer to further illustrate the company's financial guidance offerings.
The 30- and 15-second TV spots appear on networks, including ABC's "Bachelor in Paradise," all supported by a social campaign with short social videos on LinkedIn, Facebook, and Instagram.