• by Amy Corr , September 29, 2016

NFL launched an amusing 60-second TV spot to promote using its Ticket Exchange program to guarantee buyers are purchasing verified NFL tickets. Carolina Panthers Coach Ron Rivera, New Orleans Saints Coach Sean Payton and former Coach Mike Shanahan went undercover to pose as shady ticket sellers and offered some fatherly advice to buyers excited about scoring football tickets.

Even in disguise, Rivera was recognized immediately. Payton and Shanahan explain that it's smarter to use the NFL ticket exchange rather than meet a potentially shady person who might sell fake tickets. Lesson learned, for the most part. The man who recognized Rivera was more interested in scoring a selfie than anything else.

Grey New York created the campaign.