• NEW! Prostate Cancer Canada Launches 'Parking Lot Prostate Exam Project'
    September is Prostate Cancer Awareness Month and Prostate Cancer Canada turned parking meters into a conversation starter for men to get their prostates checked. 200 parking meters in Toronto were affixed with a sticker that says: "A prostate exam is this easy" -- as easy as sticking your fingers inside the meter to retrieve your parking ticket receipt. An accompanying video, #TalkProstate, stars Canadian Football League Hall of Fame Quarterback Damon Allen interviewing men as they wait for their parking passes. FCB Toronto created the campaign.
  • NEW! 'Rules For The Modern Woman' Gets A Netflix Upgrade In Social Media Campaign
    Netflix launched a social media component to its TV work that debuted during the Emmy's and celebrates strong, powerful women. "Rules For The Modern Woman" is part of the "She Rules" campaign and pokes fun at old-fashioned educational movies on how a lady should act in public. The 1:45 video features a prim and proper voiceover who describes the important ways for women to act while illustrating them with strong women from Netflix shows. Serving guests fine meals is coupled with an "Orange is the New Black" scene where Piper receives a tampon sandwich. …
  • GE Has You Covered, Even When It Rains Octopi
    It's raining cats, dogs and octopi isn't a phrase you hear ever, but, if the occasion arises, GE has your back. In a 60-second ad running online and on GE's social media channels, viewers see an "Octnado" of sorts. Octopi are raining down and no $5 street umbrella can survive this. GE sees organization in this chaotic mess, using its technology to safely navigate planes, trains and hospital grids, while the octopi wreak havoc. My favorite scene came from inside a factory that manufactures octopus umbrella, with a manager shouting: "This is the weather …
  • LoveTapp App Helps People Struggling With Opioid Addiction
    Random iPhone App of the week:MINDS + ASSEMBLY created the LoveTapp app for pharmaceutical company, Orexo. This app is an anonymous, emotional network that offers support to those struggling with opioid addiction. People can ask for support or give support to someone in need. The app is comprised of three simple actions: request support, receive support and give support. The free app was created so users could actually feel something. For example, when someone request a LoveTapp, they receive a "heartbeat" that can be heard and felt.
  • GMF Rebrands, Launches Online Video
    GMF has been the largest insurer of public sector workers for the past 80 years. Rather than focus on healthcare babble and why they are better than the competition, the brand focused on the public sector workers they represent and used actual public service workers in the campaign. "We Stand For Those Who" highlights people who stumble upon a sticky situation and react with help and kindness. One man climbs a tree to rescue a family's pet, while a young woman breaks up a fight. Another man helped a stranded driver push their car to …
  • Dove Makes Us Weepy With 'Amazing Moments'
    If you're a sucker for mushy love stories, break out your tissues before you watch this touching video for Dove. "Amazing Moments - Louisa and Rob" tells the story of a German girl who had a crush on a boy from a boy band when she was a kid. Ten years later, she moves to Los Angeles and meets her neighbor from across the way. It's the guy from the boy band. The pair fell in love and Dove helps the woman propose to her boyfriend. She is nervous as she places candles throughout …
  • NEW! The World Is Laughing At Us, So Vote This November
    A fake boy band, fake doctors and an octopus' garden? Let's launch!
  • NEW! TAKE5 Candy Packaging Becomes A Beat Box With 30,000 Track Combos
    Hershey launched some interesting limited-time packaging for its TAKE5 candy bar, turning the cardboard packaging the candy sits inside into a beat box. The TAKE5 remixer was created by Barkley, IPG Media Labs and Novalia, and made its debut over the weekend at Hotel Thrillist in New Orleans. More than 500 remixers were given away, and for a limited time people can tweet the Take5 brand using the hashtag #RemixerSweepstakes for a chance to win their own beat box. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to …
  • NEW! McKinney Creates Faux Boy Band To Protest HB2
    In an effort to protest the HB2, the North Carolina law that forces people to use the bathroom of the gender they were born, North Carolina-based agency McKinney created One More Wish, a fictional boy band capitalizing on HB2. The band's website houses a 12-minute documentary that explains the group's story. The men were HUGE in the '90s but now lead ordinary lives. When HB2 went into effect and real bands canceled shows to oppose the law, the band reunited on short notice to take advantage of big venues in need of acts. Rather …
  • NEW! Cigna Unites Fake TV Doctors To Encourage Visits To Real Doctors
    Hawkeye, McDreamy and John Carter are just a few of the beloved but fake TV doctors who appear in an ad campaign for Cigna. "The TV Doctors of America" unite to tell the world that they have no idea how to act in a medical setting and are squeamish at the sight of blood. Alan Alda, Noah Wyle, Patrick Dempsey, Lisa Edelstein and Donald Faison are banding together to encourage people to visit their doctor at least once a year. Most insurance companies actually pick up the tab for an annual physical as an added …
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