Prostate Cancer Awareness Month and Prostate Cancer Canada
turned parking meters into a conversation starter for men to get their prostates checked. 200 parking meters in Toronto were
affixed with a sticker that says: "A prostate exam is this easy" -- as easy as sticking your fingers inside the meter to retrieve your parking ticket receipt.
An accompanying video, #TalkProstate, stars Canadian Football League Hall of Fame Quarterback Damon Allen interviewing men as they wait for their
parking passes. FCB Toronto created the campaign.