NEW! Prostate Cancer Canada Launches 'Parking Lot Prostate Exam Project'

September is Prostate Cancer Awareness Month and Prostate Cancer Canada turned parking meters into a conversation starter for men to get their prostates checked. 200 parking meters in Toronto were affixed with a sticker that says: "A prostate exam is this easy" -- as easy as sticking your fingers inside the meter to retrieve your parking ticket receipt.

An accompanying video, #TalkProstate, stars Canadian Football League Hall of Fame Quarterback Damon Allen interviewing men as they wait for their parking passes. FCB Toronto created the campaign.

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