GE Has You Covered, Even When It Rains Octopi

It's raining cats, dogs and octopi isn't a phrase you hear ever, but, if the occasion arises, GE has your back. In a 60-second ad running online and on GE's social media channels, viewers see an "Octnado" of sorts. Octopi are raining down and no $5 street umbrella can survive this. GE sees organization in this chaotic mess, using its technology to safely navigate planes, trains and hospital grids, while the octopi wreak havoc. My favorite scene came from inside a factory that manufactures octopus umbrella, with a manager shouting: "This is the weather event we've been waiting for!" BBDO New York created the campaign.

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