It's raining cats, dogs and octopi isn't a phrase you hear ever,
but, if the occasion arises, GE
has your back. In a 60-second ad
running online and on GE's social media channels, viewers
see an "Octnado" of sorts. Octopi are raining down and no $5 street umbrella can survive this. GE sees organization in this chaotic mess, using its technology to safely navigate planes, trains and
hospital grids, while the octopi wreak havoc. My favorite scene came from inside a factory that manufactures octopus umbrella, with a manager shouting: "This is the weather event we've been waiting
for!" BBDO New York
created the campaign.