Hawkeye, McDreamy and John Carter are just a few of the beloved but
fake TV doctors who appear in an ad campaign for Cigna
. "The TV Doctors of America" unite to tell the world that they have no idea how to act in a medical setting and are squeamish at
the sight of blood. Alan Alda, Noah Wyle, Patrick Dempsey, Lisa Edelstein and Donald Faison are banding together to encourage people to visit their doctor at least once a year. Most insurance
companies actually pick up the tab for an annual physical as an added incentive to take care of oneself. Aside from the TV ad
, creative will
run heavily online and social media. McCann New York
created the campaign.