• by Larissa Faw , February 5, 2020

Golden Corral’s new campaign aims to shift the focus beyond the food and toward human connection and feelings. 

Past campaigns have focused on traditional restaurant shots of gatherings and food beauty shots.

The “You Are What You Eat” creative, developed with The VIA Agency, showcases unique-looking individuals intermixed with images of food to suggest the eatery attracts “appetites of all styles and preferences” including broccoli lovers.

The campaign debuts today and runs nationwide.