Holographic Campaign For Puma's New 'Dreamer' Sneaker


To help celebrate the launch of Puma’s new Sky Dreamer sneaker, the brand took to the streets of Chicago with Havas Media during the 2020 NBA All-Star Weekend (Feb. 14-16).

Throughout the event, digital media network Firefly outfitted its smart media displays with hologram projectors to display a 360-degree image of the Sky Dreamer sneaker and a Puma-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.

The campaign concept is credited to experiential shop Whisk, and executed through a collaboration with Firefly and Hypervsn—two developers of high-definition 3D Holoprojection technology.




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