FCB Brasil Helps Sky TV With Brand Refresh

FCB Brasil is repositioning Brazil’s satellite subscription TV provider Sky TV with new messaging aimed at two distinct markets--pre- and post-paid subscribers. 

The creative features Gisele Bündchen, who has been the face of the company for 10 years, and comedian Fábio Porchat. 

The spots feature humorous moments like Porchat dressed as a ninja pummeling his way into a home or Gisele popping up in a kitchen to illustrate Sky’s breadth of services and availability.

The new direction has been under development since arrival of Sky’s new president Estanislau Bassols.






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