Culturelle’s new campaign promoting the daily probiotic supplement encourages people to send digital cards wishing themselves a “Happy Val-Intestine Day.”
The “Happy
Val-Intestine’s Day” creative, developed with Terri & Sandy, mimics middle-school style Valentines packed with
bathroom-infused puns as well as pop culture memes, like butterflies and cats.
The campaign is running on social through paid Facebook and Inatagram messaging, all encouraging people to share
and tag others.