McDonald's Poland Campaign Plugs Loyalty Program

The McDonald's campaign, “Ball at McDonald’s," was developed by DDB Warsaw.  It highlights the emotional benefits of the app and the fast-food company's loyalty program.

Every app user can exchange loyalty points for exclusive perks and artist performances played on a McDonald’s tray using AR technology.

To up the entertainment value, McDonald’s recruited Ralph Kaminski, one of Poland’s most interesting musicians, for the spot. Loyalty program members will have the chance to win tickets for Ralph’s Concert Tour in small cities throughout Poland, powered by MyMcDonald’s.

The campaign includes TVC, VOD, in app, digital, social media, POP, packaging and the artist’s channels.

DDB is part of the Omnicom Group Inc.

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