After several years on the sidelines, E*Trade is returning
to the Super Bowl this year to remind viewers of the need to save for retirement. The firm’s 30-second spot will air during the second quarter of the game.
The company describes the
Super Bowl effort as an extension of its recently released “Don’t Get Mad, Get E*Trade” campaign created with MullenLowe that highlights the hypothetical, tongue-in-cheek
consequences of an aging population working well into their retirement years.
To amplify its Super Bowl ad, the financial services firm is sharing a series of video vignettes in real
time during the game on Twitter, featuring cheers from the “Big Game Silver Squad,” a team of silver-haired all-stars and veterans of the “cheer trade,” who are working well
into their golden years.
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