The campaign appears across national TV, online ads and social channels, and includes a "take over" of New York City's Columbus Circle subway station.
Monoprix and its agency Rosapark are promoting the French-based grocery chain's home delivery services by introducing "The Worst Song in the World."
Papa Murphy's is appointing Mekanism as its new creative AOR to oversee strategy and integrated creative campaigns across TV, social, radio and local market activations out of its Seattle office.
Agency Preacher specifically sought out Banks to direct and inject her humor into a series of ads that highlight the issues women face with their underwear.
Developed with Arnold Worldwide, the "Looking Out For Each Other" creative suggests everyone can make the world a better place, no matter how hectic it gets. The campaign launches with a 60-second brand anthem spot featuring several moments of kindness and connection.
Dignity Health is reviving a 2017 piece of viral content as part of its long-running Hello Humankindness campaign that refrains from typical healthcare spots with no doctors or patients, but instead focuses on people and emotional content. Developed with agency Eleven, this latest edition of videos features Barry White Jr. and his 5th grade literacy students greeting each other with personalized handshakes. Each student introduces their specific greeting that is then demonstrated by them and White Jr. The spots end with "Connection makes us stronger." This clip runs and is promoted across Facebook, Twitter and Instagram, ...
To coincide with April's National Child Abuse Prevention Month, David&Goliath (D&G) is lending its talent pro bono on behalf of the Child Rescue Coalition (CRC) to raise awareness among parents about overexposing their children on social media. The @KidsForPrivacy movement replaces 100+ Instagram hashtags, including #pottytraining, #nakedkids and #kidsbathing, with pictures of kids holding “Privacy Please” signs through April 27. The intention is to signal to parents that these posts serve as flags on social media leading predators to pictures of children. "We wanted to expose the issue in a way that grabbed the attention of parents without embarrassing or shaming ...
It aims to communicate that the mission is not about high-end, rubber chicken fundraising galas but instead about providing aid to those that desperately need it.
It tells real stories of how Thermo Fisher's employees make, solve and deliver for clients, emphasizing both the "heart and science" of what those workers do.