Reynolds Consumer Products is promoting its new Quick Cut Plastic Wrap with a creative campaign introducing what the brand calls the world's shortest victory song.
Developed with Havas, the campaign celebrates little victories in life by working with Emmy-winning composer Jeff Russo to write this short victory snippet that plays at the end of the ad.
"We know our customers have really busy and often stressful lives, and that’s why, here at Reynolds, we believe all victories, no matter how small,
are worth celebrating," says Danielle Chandler, senior marketing director, Reynolds Consumer Products. "It may seem like a small change, but we’re excited to make people’s lives just a
little bit easier."
The spot runs across Reynolds Kitchens digital and social channels as well as online across a range of digital properties. TV spots will run later in the year.