launched a terrific spot
featured heavily during Advertising Week, about a company that first seems to be on the verge of closing, but then rises like the Phoenix when online clicks soar. This prompts the CEO to call
overseas, telling his printer, trucking company and lumberjacks to get back to work. This sends the encyclopedia company’s stock through the roof, until viewers see the real reason for the
uptick of encyclopedia purchases. It’s an adorable baby, playing on a tablet, clicking the "buy now" link for an encyclopedia company. “Do you know what your marketing is doing?”
closes the ad, seen here
, and created by Goodby Silverstein & Partners.
The ad promotes Adobe's Marketing Cloud service for advertisers and marks
the first TV ad for the brand in 10 years, running on CNBC and Bloomberg.