• NEW! TFO Creates Operatic Piano
    Think of the piano scene from the movie “Big,” then add live opera singers. TFO, a public television station in Ontario that features opera as a part of its weekly programming, partnered with the Festival d’Opéra de Québec to create "L'Opéra Piano." Twelve piano notes were paired with twelve opera singers; every time a person stepped on an oversized piano key, its matching opera singer belted out a note. Check out the set of pipes on one opera singer when a man sits down on his adjoining key, keeping the …
  • NEW! Thai Ad For TrueMove That's Making Everyone Cry
    Forget Throwback Thursday. How about Tearjerker Thursday, so we can discuss the three-minute Thai ad making viewers weep worldwide? It’s for a mobile company called TrueMove and not since the “Reach out and touch someone” AT&T ads has a telecom company made me misty. The ad begins with a young boy stealing painkillers for his sick mother. The storeowner catches the boy, but a kindly man who owns a nearby restaurant intervenes and pays the boy’s debt. And he throws in an order of vegetable soup to take to his mother. …
  • Nissan Altima Helps New Dad With First Parental Job
    Nissan Altima launched a sweet TV spot that illustrates the car’s dedication to safety, especially when transporting precious cargo: a newborn baby. Dad-to-be stands in the “Sidelines” for most of the ad while his wife, doctors and nurses do the heavy lifting… and pushing. The new father gets his first real job as dad when he places his son into the car seat for a slow, safe ride home. This is the fun ride. Wait till he takes him for a driving lesson. Nissan tests hundreds of child seats to ensure a …
  • Don't Accept Knockoffs, Especially When Eating Hot Dogs
    If you’re going to eat a hot dog, make it a good one — don't add mystery meat. New York Fries launched a TV spot this week to promote its new Premium Hotdogs. The ad begins with a man browsing through booths at a flea market. A small man confronts him with a suitcase full of “premium hot dogs” for sale at a special price. Shockingly, the man surrounded by knockoff handbags and sunglasses isn't convinced of the hot dog’s authenticity. When police sirens are heard in the distance, the seller runs …
  • App Lets Users Communicate With People Anonymously
    Random iPhone App of the week: Like to solve mysteries or communicate with people anonymously? Check out Backdoor, a free app that allows users to anonymously message and communicate with friends. If users can’t figure out who is messaging them, recipients can redeem clues to decipher the person’s identity. The best part is if you can’t figure out who is messaging you, additional clues can be secured with an in-app purchase. What’s the point? Unless you’re trying to hide something or really enjoy problem solving, just email me. If you're a …
  • The Future Is Now, According To GE
    There's something in your tweet. GoDaddy enlists JCVD as new spokesperson. Let's launch!
  • NEW! Let Burlington Speak For Your Style
    Burlington has rebranded with a pair of national TV spots under the "Style Says it For You" umbrella. Previously known as Burlington Coat Factory and a dominant discount retail coat store, the brand has now grown its business in the ladies, men’s and kid’s apparel categories. Debut spots take a lighthearted look at why shoppers should let their clothes do the talking. In the first ad, seen here, a woman admits her love of craft while shopping in a craft store, a man brags about his style sense as he …
  • New! Volkswagen's A-Ha Moment
    Remember the classic A-Ha music video for the band's song "Take on Me?" Well, the team at Deutsch L.A. sure did. They've done a fabulous mash-up of it in a new spot for Volkswagen that makes a Volkswagen automobile the star in the stylized 80s-era animation -- with a humorous kicker at the end. Watch the "Feeling Carefree" spot and you'll see for yourself.
  • NEW! Ace Hotel Revamps Web Site
    Atelier Ace launched a web site that seamlessly combines all of the company’s digital properties under one umbrella, including its bevy of Ace Hotels worldwide. Rehabstudio created the site, timed to launch along with Ace Hotel’s London property. The biggest change to the Ace Hotel sites is their seamless integration with mobile phones and tablets. The site is very clean, following a streamlined format that allows visitors to navigate and click on desired content with ease. On the homepage alone, users can book a room, view the main menu, read the …
  • NEW! The Latest GoDaddy Spokesman: The Muscles From Brussels
    GoDaddy has traded in the scantily clad women typically seen in its ads for the musical prowess of Jean-Claude Van Damme. “It's go time” shows the flexibility, botox and musical talents of the muscles from Brussels, as he motivates a baker in the early hours of the morning. The baker receives 25 orders via his GoDaddy-hosted site and starts working. The sound of bongos can be heard nearby, and they’re being played by JCVD, who’s doing a split atop two giant bags of flour. Next, JCVD plays the maracas, while doing a …
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