Think of the
piano scene from the movie “Big,” then add live opera singers. TFO
, a public television station in Ontario that features opera as a part of its weekly programming, partnered with
the Festival d’Opéra de Québec
to create "L'Opéra Piano." Twelve piano notes were paired with twelve opera singers; every time a person stepped on an oversized piano
key, its matching opera singer belted out a note. Check out the set of pipes on one opera singer when a man sits down on his adjoining key, keeping the singer loud and undoubtedly breathless. See it here
. It’s never too early to introduce opera to the masses. Lowe Roche
created the campaign.