Nissan Altima Helps New Dad With First Parental Job

by Amy Corr @MediaPostOTL, September 18, 2013

Nissan Altima launched a sweet TV spot that illustrates the car’s dedication to safety, especially when transporting precious cargo: a newborn baby. Dad-to-be stands in the “Sidelines” for most of the ad while his wife, doctors and nurses do the heavy lifting… and pushing. The new father gets his first real job as dad when he places his son into the car seat for a slow, safe ride home. This is the fun ride. Wait till he takes him for a driving lesson. Nissan tests hundreds of child seats to ensure a safe ride for babies and children. See it here, created by TBWA/Chiat/Day.

ad campaign, tv

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