Peet's Coffee and its agency Cutwater are kicking off the coffee brand's new advertising campaign, "What Fills Your Cup?"
The campaign includes select influencers like "Top Chef" winner Kristen Kish, professional surfer Brianna Cope, photographer Scott Borrero, and roastmaster Doug Welsh discussing their passions, and hopefully inspiring Peet’s fans to share theirs.
The campaign includes digital videos, static and animated banners and an interactive social filter via Snapchat. Peet’s is working with San Francisco-based agency Swirl on the media.
A complementary sweepstakes will invite fans to “Share Your Passion” by uploading photos of themselves pursuing their own aspirations -- like art, sport and music -- for a chance to win a year’s supply of Peet’s Coffee. Those photo are then enhanced by a coffee cup silhouette to share on social media.