There's playing with your food -- and then there's making music with your food.
debuted #GoTogether, an online video campaign featuring music by plant-based musician, Diego Stocco. Diego used the ingredients found in Kashi's new GOLEAN cereal, like red
beans, pepita seeds and popped sorghum, to create the music. A 30-second ad features healthy, active people, actual Kashi employees, running, surfing, doing yoga and paddleboarding. The sounds from
the ad are not just from the ocean or a runner's footfall; they're also the sounds from cereal ingredients, such as rolling red beans, illustrating how a healthy lifestyle and diet go hand-in-hand. See it here
. Also check out this behind-the-scenes video
on how Stocco creates music
from various foods. VML
created the campaign.