Kraft Mac & Cheese
informed fans that they were going to remove
artificial ingredients from its beloved product, but never said when it would happen. The brand quietly relaunched its revamped macaroni and cheese, sans artificial flavors, preservatives or dyes. No
one noticed. An ad campaign starring Craig Kilborn describes the massive blind taste test using the tagline: "It's changed. But it hasn't." The debut ad features Kilborn describing the world's largest
blind taste test and how people of all ages, even dogs, never noticed the change. See it here
. Another video goes inside Kraft and interviews
employees about the relaunch. Watch it here
created the campaign.